Nicolas Koudou, Ph.D., professor of business administration and director of the Master of Business Administration program, attended the Academy of World Business, Marketing and Management Development Conference, July 14-17, in Rio de Janeiro, Brazil.

Koudou presented the paper "Understanding of Vendor's Marketing Strategies in Sub-Saharan Africa: A Construct of Hermetic Marketing" co-authored by Niyamul Haq, M.B.A. '08, and graduate research assistant. The peer-reviewed paper was among 99 articles selected from a pool of 500. It has been selected to be published in the Journal of International Business and Exports.

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